While the Lumino network continues to grow through acquisition, it is now at the stage in branding and maturity where there is an increasing focus on driving same store growth through increasing new patient visits, adding capacity and delivering enhanced productivity. We have Lead Dentists in place at all our practices, with some Lead Dentists overseeing a cluster of practices.
In 2011, Lumino broke new ground in New Zealand and became the first ever dental brand to advertise nationally on TV. It is now one of New Zealand’s most well known healthcare brands, with 85% prompted awareness, an extraordinarily high figure. We continue to focus on marketing our brand with offers such as 18 months interest free and $69 dental exam and x-ray. For every $1 we invest into marketing, we estimate we generate approximately $5 in revenue.
In FY16, Lumino will be focused on continued network growth, marketing to acquire new patients, investing in people and driving business efficiencies.