Although the overall economic environment is challenging, Bay Audio still managed to continue growth by selling increased volumes of higher end devices.
A new leadership structure was put into place in Australia in FY12, and the benefits of this are now being realised. Comparative revenues were up over 10% compared to the prior year and trading performance is becoming more consistent across the network.
A number of system and operational enhancements were implemented in FY12, which aim to deliver improved efficiencies in store operations and back office administration.
Following the development of an iPad application for Bay’s unique touch screen technology, Bay Australia has been expanding its presence in non-store settings, such as pharmacies, resthomes and at large scale events. This is proving to be a worthwhile strategy with excellent usage and response rates from potential clients.